Knudsen vs Nancy's · Bay Area shelf head-to-head
Knudsen and Nancy's, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Nancy's carries more Brand PowerNancy's is in more Bay Area grocersNancy's fields the deeper lineup
Knudsen
Nancy's
39
brand power
64
12
products
31
3
categories
7
7
grocers
20
31.5¢
price per oz
46.3¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Knudsen▭ Nancy's
Distribution · 30% of score29·83
K
carried in 7 of 24 Bay Area grocers·carried in 20 of 24 Bay Area grocers
Depth · 25% of score63·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Knudsen
only Nancy's
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Knudsen · 0
no exclusive doors — everywhere Knudsen is, Nancy's is too.
only Nancy's · 13
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Knudsen · Nancy's
