Koda Farms vs 4sisters · Bay Area shelf head-to-head
Koda Farms and 4sisters, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Koda Farms is in more Bay Area grocers4sisters sits further up the premium end
Koda Farms
4sisters
26
brand power
25
7
products
5
3
categories
3
4
subcategories
4
7
grocers
4
31.6¢
price per oz
42.7¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Koda Farms▭ 4sisters
Distribution · 30% of score29·17
carried in 7 of 24 Bay Area grocers·carried in 4 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Grains1 vs 1 SKUs
only Koda Farms
only 4sisters
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only 4sisters · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Koda Farms · 4sisters