Kodiak Cakes vs Start Right · Bay Area shelf head-to-head
Kodiak Cakes and Start Right, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Kodiak Cakes carries more Brand PowerKodiak Cakes fields the deeper lineup
Kodiak Cakes
Start Right
45
brand power
15
21
products
3
11
categories
1
4
grocers
4
$6.46
avg price
$9.24
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Kodiak Cakes▭ Start Right
Distribution · 30% of score17·17
carried in 4 of 24 Bay Area grocers·carried in 4 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Kodiak Cakes
only Start Right
no top category Kodiak Cakes doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Kodiak Cakes · 3
only Start Right · 3
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Kodiak Cakes · Start Right
