Kodiak vs Kellogg's Eggo · Bay Area shelf head-to-head
Kodiak and Kellogg's Eggo, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Kodiak carries more Brand PowerKodiak is in more Bay Area grocersKodiak fields the deeper lineupKodiak sits further up the premium end
Kodiak
Kellogg's Eggo
61
brand power
48
37
products
22
8
categories
2
9
subcategories
3
16
grocers
13
$1.06
price per item
55.8¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Kodiak▭ Kellogg's Eggo
Distribution · 30% of score67·54
carried in 16 of 24 Bay Area grocers·carried in 13 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Breakfast5 vs 4 SKUs
5% of shelf
only Kellogg's Eggo
no top category Kodiak doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Kodiak · 4
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Kodiak · Kellogg's Eggo
