Koia vs Premier Protein · Bay Area shelf head-to-head
Koia and Premier Protein, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Koia carries more Brand PowerKoia is in more Bay Area grocersPremier Protein sits further up the premium end
Koia
Premier Protein
54
brand power
44
26
products
28
4
categories
5
15
grocers
7
$5.00
avg price
$14.41
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Koia▭ Premier Protein
Distribution · 30% of score63·29
P
carried in 15 of 24 Bay Area grocers·carried in 7 of 24 Bay Area grocers
Depth · 25% of score89
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Koia
only Premier Protein
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Koia · Premier Protein
