Kool-aid vs Arizona · Bay Area shelf head-to-head
Kool-aid and Arizona, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Arizona carries more Brand PowerArizona is in more Bay Area grocersArizona fields the deeper lineup
Kool-aid
Arizona
26
brand power
41
9
products
42
3
categories
3
4
subcategories
9
4
grocers
8
6.2¢
price per fl oz
5.4¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Kool-aid▭ Arizona
Distribution · 30% of score17·33
K
carried in 4 of 24 Bay Area grocers·carried in 8 of 24 Bay Area grocers
Depth · 25% of score53·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Kool-aid
only Arizona
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Kool-aid · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Kool-aid · Arizona
