Kooshy vs Fresh Gourmet · Bay Area shelf head-to-head
Kooshy and Fresh Gourmet, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Fresh Gourmet carries more Brand PowerKooshy is in more Bay Area grocersFresh Gourmet fields the deeper lineupKooshy sits further up the premium end
Kooshy
Fresh Gourmet
37
brand power
66
10
products
25
2
categories
5
10
grocers
9
$1.02
price per oz
87.9¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Kooshy▭ Fresh Gourmet
Distribution · 30% of score42·38
K
carried in 10 of 24 Bay Area grocers·carried in 9 of 24 Bay Area grocers
Depth · 25% of score57
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Kooshy
only Fresh Gourmet
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Kooshy · 6
only Fresh Gourmet · 5
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Kooshy · Fresh Gourmet
