Lärabar vs Nick's · Bay Area shelf head-to-head
Lärabar and Nick's, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Lärabar carries more Brand PowerLärabar is in more Bay Area grocersLärabar fields the deeper lineup
Lärabar
Nick's
53
brand power
12
35
products
4
3
categories
2
14
grocers
3
$4.20
avg price
$11.22
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Lärabar▭ Nick's
Distribution · 30% of score58·13
N
carried in 14 of 24 Bay Area grocers·carried in 3 of 24 Bay Area grocers
Depth · 25% of score95·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Lärabar
only Nick's
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Lärabar · Nick's
