La Boulangere vs Euroclassic · Bay Area shelf head-to-head
La Boulangere and Euroclassic, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Euroclassic carries more Brand PowerEuroclassic is in more Bay Area grocersEuroclassic fields the deeper lineupEuroclassic sits further up the premium end
La Boulangere
Euroclassic
15
brand power
29
4
products
9
2
categories
3
3
subcategories
5
1
grocers
7
$9.44
avg price
$8.32
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ La Boulangere▭ Euroclassic
Distribution · 30% of score4·29
L
E
carried in 1 of 24 Bay Area grocers·carried in 7 of 24 Bay Area grocers
Depth · 25% of score28·53
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only La Boulangere
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only La Boulangere · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: La Boulangere · Euroclassic
