La Boulangere vs St Pierre · Bay Area shelf head-to-head
La Boulangere and St Pierre, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
St Pierre carries more Brand PowerSt Pierre is in more Bay Area grocersSt Pierre fields the deeper lineupSt Pierre sits further up the premium end
La Boulangere
St Pierre
15
brand power
44
4
products
15
2
categories
5
3
subcategories
9
1
grocers
12
$9.44
avg price
$9.10
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ La Boulangere▭ St Pierre
Distribution · 30% of score4·50
L
carried in 1 of 24 Bay Area grocers·carried in 12 of 24 Bay Area grocers
Depth · 25% of score28
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only La Boulangere
no top category St Pierre doesn’t also play in.
only St Pierre
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: La Boulangere · St Pierre
