La Boulangerie vs Nature's Own · Bay Area shelf head-to-head
La Boulangerie and Nature's Own, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Nature's Own carries more Brand PowerNature's Own is in more Bay Area grocersNature's Own fields the deeper lineupLa Boulangerie sits further up the premium end
La Boulangerie
Nature's Own
26
brand power
39
4
products
20
3
categories
2
4
subcategories
10
6
grocers
9
62.2¢
price per oz
30.3¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ La Boulangerie▭ Nature's Own
Distribution · 30% of score25·38
L
N
carried in 6 of 24 Bay Area grocers·carried in 9 of 24 Bay Area grocers
Depth · 25% of score28·81
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only La Boulangerie
only Nature's Own
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only La Boulangerie · 2
only Nature's Own · 5
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: La Boulangerie · Nature's Own