La Boulangerie vs Schwartz Brothers Bakery · Bay Area shelf head-to-head
La Boulangerie and Schwartz Brothers Bakery, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
La Boulangerie is in more Bay Area grocersSchwartz Brothers Bakery sits further up the premium end
La Boulangerie
Schwartz Brothers Bakery
26
brand power
22
4
products
6
3
categories
4
4
subcategories
4
6
grocers
4
62.2¢
price per oz
$1.20
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ La Boulangerie▭ Schwartz Brothers Bakery
Distribution · 30% of score25·17
L
carried in 6 of 24 Bay Area grocers·carried in 4 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only La Boulangerie
only Schwartz Brothers Bakery
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only La Boulangerie · 5
only Schwartz Brothers Bakery · 3
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: La Boulangerie · Schwartz Brothers Bakery
