La Brea vs Oroweat · Bay Area shelf head-to-head
La Brea and Oroweat, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Oroweat carries more Brand PowerOroweat is in more Bay Area grocersOroweat fields the deeper lineupLa Brea sits further up the premium end
La Brea
Oroweat
26
brand power
49
12
products
40
3
categories
2
9
subcategories
11
6
grocers
12
67.0¢
price per oz
35.3¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ La Brea▭ Oroweat
Distribution · 30% of score25·50
carried in 6 of 24 Bay Area grocers·carried in 12 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only La Brea
only Oroweat
no top category La Brea doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only La Brea · 0
no exclusive doors — everywhere La Brea is, Oroweat is too.
only Oroweat · 6
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: La Brea · Oroweat
