La Brujula vs Matiz · Bay Area shelf head-to-head
La Brujula and Matiz, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Matiz carries more Brand PowerMatiz is in more Bay Area grocersMatiz fields the deeper lineup
La Brujula
Matiz
16
brand power
60
4
products
28
2
categories
7
3
subcategories
15
2
grocers
17
$21.43
avg price
$10.64
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ La Brujula▭ Matiz
Distribution · 30% of score8·71
L
carried in 2 of 24 Bay Area grocers·carried in 17 of 24 Bay Area grocers
Depth · 25% of score28·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only La Brujula
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only La Brujula · 0
no exclusive doors — everywhere La Brujula is, Matiz is too.
both sides measured by the same instruments on the same shelves · see each brand’s full page: La Brujula · Matiz