La Costeña vs Embasa · Bay Area shelf head-to-head
La Costeña and Embasa, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Embasa carries more Brand PowerEmbasa is in more Bay Area grocersLa Costeña fields the deeper lineup
La Costeña
Embasa
34
brand power
41
18
products
11
5
categories
3
8
subcategories
4
7
grocers
14
31.8¢
price per oz
43.0¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ La Costeña▭ Embasa
Distribution · 30% of score29·58
L
E
carried in 7 of 24 Bay Area grocers·carried in 14 of 24 Bay Area grocers
Depth · 25% of score78·60
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Condiments2 vs 1 SKUs
L
<1% of shelf
only La Costeña
only Embasa
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only La Costeña · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: La Costeña · Embasa
