La Perruche vs India Tree · Bay Area shelf head-to-head
La Perruche and India Tree, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
India Tree carries more Brand PowerIndia Tree is in more Bay Area grocersIndia Tree fields the deeper lineupLa Perruche sits further up the premium end
La Perruche
India Tree
17
brand power
56
2
products
45
1
categories
10
2
subcategories
17
5
grocers
14
$1.18
price per oz
$2.11
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ La Perruche▭ India Tree
Distribution · 30% of score21·58
L
carried in 5 of 24 Bay Area grocers·carried in 14 of 24 Bay Area grocers
Depth · 25% of score15
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only La Perruche
no top category India Tree doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only La Perruche · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: La Perruche · India Tree