La Preferida vs Rosarita · Bay Area shelf head-to-head
La Preferida and Rosarita, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Rosarita carries more Brand PowerRosarita is in more Bay Area grocersRosarita fields the deeper lineupLa Preferida sits further up the premium end
La Preferida
Rosarita
29
brand power
39
10
products
20
4
categories
2
7
subcategories
3
9
grocers
13
37.8¢
price per oz
21.6¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ La Preferida▭ Rosarita
Distribution · 30% of score38·54
L
R
carried in 9 of 24 Bay Area grocers·carried in 13 of 24 Bay Area grocers
Depth · 25% of score57·81
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Sauces2 vs 1 SKUs
L
<1% of shelf
only La Preferida
only Rosarita
no top category La Preferida doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only La Preferida · 4
only Rosarita · 8
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: La Preferida · Rosarita
