La Tortilla Factory vs Guerrero · Bay Area shelf head-to-head
La Tortilla Factory and Guerrero, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
La Tortilla Factory is in more Bay Area grocersGuerrero fields the deeper lineupLa Tortilla Factory sits further up the premium end
La Tortilla Factory
Guerrero
53
brand power
52
24
products
35
3
categories
2
7
subcategories
5
18
grocers
8
67.5¢
price per oz
0.4¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ La Tortilla Factory▭ Guerrero
Distribution · 30% of score75·33
G
carried in 18 of 24 Bay Area grocers·carried in 8 of 24 Bay Area grocers
Depth · 25% of score86
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Guerrero
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only La Tortilla Factory · 12
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: La Tortilla Factory · Guerrero
