La Tortilla Factory vs Maria & Ricardo's · Bay Area shelf head-to-head
La Tortilla Factory and Maria & Ricardo's, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
La Tortilla Factory carries more Brand PowerLa Tortilla Factory is in more Bay Area grocersLa Tortilla Factory fields the deeper lineupMaria & Ricardo's sits further up the premium end
La Tortilla Factory
Maria & Ricardo's
53
brand power
16
24
products
4
3
categories
1
7
subcategories
3
18
grocers
3
78.5¢
price per item
94.6¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ La Tortilla Factory▭ Maria & Ricardo's
Distribution · 30% of score75·13
M
carried in 18 of 24 Bay Area grocers·carried in 3 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Maria & Ricardo's
no top category La Tortilla Factory doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: La Tortilla Factory · Maria & Ricardo's
