La Tourangelle vs Salute Sante · Bay Area shelf head-to-head
La Tourangelle and Salute Sante, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
La Tourangelle carries more Brand PowerLa Tourangelle is in more Bay Area grocersLa Tourangelle fields the deeper lineupLa Tourangelle sits further up the premium end
La Tourangelle
Salute Sante
51
brand power
11
28
products
2
3
categories
1
11
subcategories
1
18
grocers
2
$17.02
avg price
$17.26
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ La Tourangelle▭ Salute Sante
Distribution · 30% of score75·8
S
carried in 18 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth · 25% of score90
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only La Tourangelle
only Salute Sante
no top category La Tourangelle doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: La Tourangelle · Salute Sante