La Vieille Ferme vs Josh Cellars · Bay Area shelf head-to-head
La Vieille Ferme and Josh Cellars, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Josh Cellars carries more Brand PowerJosh Cellars fields the deeper lineup
La Vieille Ferme
Josh Cellars
26
brand power
35
6
products
12
3
categories
5
3
subcategories
9
4
grocers
4
$10.24
avg price
$15.49
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ La Vieille Ferme▭ Josh Cellars
Distribution · 30% of score17·17
L
carried in 4 of 24 Bay Area grocers·carried in 4 of 24 Bay Area grocers
Depth · 25% of score39
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only La Vieille Ferme
no top category Josh Cellars doesn’t also play in.
only Josh Cellars
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only La Vieille Ferme · 1
only Josh Cellars · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: La Vieille Ferme · Josh Cellars