La Vieille Ferme vs Scribe Winery · Bay Area shelf head-to-head
La Vieille Ferme and Scribe Winery, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
La Vieille Ferme carries more Brand PowerLa Vieille Ferme is in more Bay Area grocersLa Vieille Ferme fields the deeper lineupScribe Winery sits further up the premium end
La Vieille Ferme
Scribe Winery
26
brand power
14
6
products
3
3
categories
2
4
grocers
1
39.4¢
price per fl oz
$1.44
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ La Vieille Ferme▭ Scribe Winery
Distribution · 30% of score17·4
L
carried in 4 of 24 Bay Area grocers·carried in 1 of 24 Bay Area grocers
Depth · 25% of score39
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only La Vieille Ferme
only Scribe Winery
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only La Vieille Ferme · 4
only Scribe Winery · 1
both sides measured by the same instruments on the same shelves · see each brand’s full page: La Vieille Ferme · Scribe Winery