Lakewood Organic vs Tropicana · Bay Area shelf head-to-head
Lakewood Organic and Tropicana, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Lakewood Organic carries more Brand PowerLakewood Organic is in more Bay Area grocersLakewood Organic fields the deeper lineupLakewood Organic sits further up the premium end
Lakewood Organic
Tropicana
55
brand power
43
51
products
25
3
categories
2
17
subcategories
4
19
grocers
12
41.0¢
price per fl oz
12.8¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Lakewood Organic▭ Tropicana
Distribution · 30% of score79·50
carried in 19 of 24 Bay Area grocers·carried in 12 of 24 Bay Area grocers
Depth
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Lakewood Organic
only Tropicana
no top category Lakewood Organic doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Lakewood Organic · 10
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Lakewood Organic · Tropicana
