Lakewood Organic vs Volcano · Bay Area shelf head-to-head
Lakewood Organic and Volcano, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Lakewood Organic carries more Brand PowerLakewood Organic is in more Bay Area grocersLakewood Organic fields the deeper lineupLakewood Organic sits further up the premium end
Lakewood Organic
Volcano
55
brand power
23
51
products
3
3
categories
2
17
subcategories
3
19
grocers
7
41.0¢
price per fl oz
46.8¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Lakewood Organic▭ Volcano
Distribution · 30% of score79·29
V
carried in 19 of 24 Bay Area grocers·carried in 7 of 24 Bay Area grocers
Depth · 25% of score99
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Volcano
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Lakewood Organic · Volcano