Langers vs Dole · Bay Area shelf head-to-head
Langers and Dole, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Dole carries more Brand PowerDole is in more Bay Area grocersDole fields the deeper lineup
Langers
Dole
23
brand power
65
23
products
68
1
categories
7
9
subcategories
11
6
grocers
14
9.5¢
price per fl oz
15.6¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Langers▭ Dole
Distribution · 30% of score25·58
L
carried in 6 of 24 Bay Area grocers·carried in 14 of 24 Bay Area grocers
Depth · 25% of score85·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Langers
no top category Dole doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Langers · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Langers · Dole
