Lars Own vs Fresh Gourmet · Bay Area shelf head-to-head
Lars Own and Fresh Gourmet, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Fresh Gourmet carries more Brand PowerFresh Gourmet is in more Bay Area grocersFresh Gourmet fields the deeper lineupLars Own sits further up the premium end
Lars Own
Fresh Gourmet
28
brand power
66
6
products
25
4
categories
5
7
grocers
9
$1.00
price per oz
87.9¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Lars Own▭ Fresh Gourmet
Distribution · 30% of score29·38
L
carried in 7 of 24 Bay Area grocers·carried in 9 of 24 Bay Area grocers
Depth · 25% of score39
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Lars Own
only Fresh Gourmet
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Lars Own · 5
only Fresh Gourmet · 7
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Lars Own · Fresh Gourmet