Lascco vs Honey Smoked Fish Co. · Bay Area shelf head-to-head
Lascco and Honey Smoked Fish Co., side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Honey Smoked Fish Co. carries more Brand PowerLascco is in more Bay Area grocersHoney Smoked Fish Co. fields the deeper lineup
Lascco
Honey Smoked Fish Co.
21
brand power
28
5
products
9
2
categories
1
2
subcategories
2
8
grocers
6
$2.54
price per oz
$2.45
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Lascco▭ Honey Smoked Fish Co.
Distribution · 30% of score33·25
L
carried in 8 of 24 Bay Area grocers·carried in 6 of 24 Bay Area grocers
Depth · 25% of score34
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Lascco
only Honey Smoked Fish Co.
no top category Lascco doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Honey Smoked Fish Co. · 3
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Lascco · Honey Smoked Fish Co.
