Late July Snacks vs Sabor Mexicano · Bay Area shelf head-to-head
Late July Snacks and Sabor Mexicano, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Late July Snacks carries more Brand PowerSabor Mexicano is in more Bay Area grocersLate July Snacks fields the deeper lineupSabor Mexicano sits further up the premium end
Late July Snacks
Sabor Mexicano
52
brand power
42
46
products
13
3
categories
4
17
grocers
18
74.9¢
price per oz
70.4¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Late July Snacks▭ Sabor Mexicano
Distribution · 30% of score71·75
carried in 17 of 24 Bay Area grocers·carried in 18 of 24 Bay Area grocers
Depth
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Salsa4 vs 5 SKUs
only Late July Snacks
only Sabor Mexicano
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Late July Snacks · Sabor Mexicano
