Laurel's vs Pop & Bottle · Bay Area shelf head-to-head
Laurel's and Pop & Bottle, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Pop & Bottle carries more Brand PowerPop & Bottle is in more Bay Area grocersPop & Bottle fields the deeper lineupLaurel's sits further up the premium end
Laurel's
Pop & Bottle
25
brand power
51
5
products
21
3
categories
3
4
subcategories
4
9
grocers
17
60.5¢
price per fl oz
48.6¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Laurel's▭ Pop & Bottle
Distribution · 30% of score38·71
L
carried in 9 of 24 Bay Area grocers·carried in 17 of 24 Bay Area grocers
Depth · 25% of score34
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Laurel's
only Pop & Bottle
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Laurel's · 2
only Pop & Bottle · 10
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Laurel's · Pop & Bottle
