Lawry's® vs Northport · Bay Area shelf head-to-head
Lawry's® and Northport, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Lawry's® carries more Brand PowerLawry's® is in more Bay Area grocersLawry's® fields the deeper lineupLawry's® sits further up the premium end
Lawry's®
Northport
44
brand power
9
24
products
2
7
categories
1
12
subcategories
1
10
grocers
1
$5.18
avg price
$24.87
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Lawry's®▭ Northport
Distribution · 30% of score42·4
L
N
carried in 10 of 24 Bay Area grocers·carried in 1 of 24 Bay Area grocers
Depth · 25% of score86·15
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Northport
no top category Lawry's® doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Lawry's® · Northport
