Lawry's® vs San Francisco Salt Co · Bay Area shelf head-to-head
Lawry's® and San Francisco Salt Co, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Lawry's® carries more Brand PowerLawry's® is in more Bay Area grocersLawry's® fields the deeper lineupLawry's® sits further up the premium end
Lawry's®
San Francisco Salt Co
44
brand power
12
24
products
3
7
categories
1
12
subcategories
1
10
grocers
2
$5.18
avg price
$9.12
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Lawry's®▭ San Francisco Salt Co
Distribution · 30% of score42·8
L
S
carried in 10 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth · 25% of score86·22
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only San Francisco Salt Co
no top category Lawry's® doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Lawry's® · 8
only San Francisco Salt Co · 0
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Lawry's® · San Francisco Salt Co
