Layonna vs Omni · Bay Area shelf head-to-head
Layonna and Omni, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Layonna carries more Brand PowerOmni is in more Bay Area grocersLayonna fields the deeper lineupOmni sits further up the premium end
Layonna
Omni
29
brand power
21
7
products
3
6
categories
3
7
subcategories
3
2
grocers
4
$9.10
avg price
$7.89
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Layonna▭ Omni
Distribution · 30% of score8·17
L
O
carried in 2 of 24 Bay Area grocers·carried in 4 of 24 Bay Area grocers
Depth · 25% of score44·22
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Omni
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Layonna · 0
no exclusive doors — everywhere Layonna is, Omni is too.
only Omni · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Layonna · Omni