Lean Cuisine vs Purple Carrot · Bay Area shelf head-to-head
Lean Cuisine and Purple Carrot, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Lean Cuisine carries more Brand PowerLean Cuisine is in more Bay Area grocersLean Cuisine fields the deeper lineup
Lean Cuisine
Purple Carrot
45
brand power
25
39
products
6
4
categories
3
7
subcategories
3
8
grocers
5
62.7¢
price per oz
68.0¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Lean Cuisine▭ Purple Carrot
Distribution · 30% of score33·21
carried in 8 of 24 Bay Area grocers·carried in 5 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Frozen Meals4 vs 2 SKUs
1% of shelf
only Lean Cuisine
only Purple Carrot
no top category Lean Cuisine doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Lean Cuisine · 6
only Purple Carrot · 3
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Lean Cuisine · Purple Carrot
