Lee Kum Kee vs Maggie Gin's · Bay Area shelf head-to-head
Lee Kum Kee and Maggie Gin's, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Lee Kum Kee carries more Brand PowerLee Kum Kee is in more Bay Area grocersLee Kum Kee fields the deeper lineup
Lee Kum Kee
Maggie Gin's
59
brand power
0
25
products
4
5
categories
1
12
subcategories
4
15
grocers
1
$6.48
avg price
$7.62
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Lee Kum Kee▭ Maggie Gin's
Distribution · 30% of score63·4
M
carried in 15 of 24 Bay Area grocers·carried in 1 of 24 Bay Area grocers
Depth · 25% of score88
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Lee Kum Kee
only Maggie Gin's
no top category Lee Kum Kee doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
both sides measured by the same instruments on the same shelves · see each brand’s full page: Lee Kum Kee · Maggie Gin's