Lee Kum Kee vs Mr Bing · Bay Area shelf head-to-head
Lee Kum Kee and Mr Bing, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Lee Kum Kee carries more Brand PowerLee Kum Kee is in more Bay Area grocersLee Kum Kee fields the deeper lineupMr Bing sits further up the premium end
Lee Kum Kee
Mr Bing
59
brand power
18
25
products
3
5
categories
2
12
subcategories
2
15
grocers
6
55.4¢
price per oz
$1.67
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Lee Kum Kee▭ Mr Bing
Distribution · 30% of score63·25
M
carried in 15 of 24 Bay Area grocers·carried in 6 of 24 Bay Area grocers
Depth · 25% of score88
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Lee Kum Kee
only Mr Bing
no top category Lee Kum Kee doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Lee Kum Kee · Mr Bing