Lee Kum Kee vs Odawaraya · Bay Area shelf head-to-head
Lee Kum Kee and Odawaraya, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Lee Kum Kee carries more Brand PowerLee Kum Kee is in more Bay Area grocersLee Kum Kee fields the deeper lineup
Lee Kum Kee
Odawaraya
59
brand power
15
25
products
3
5
categories
3
12
subcategories
3
15
grocers
1
$6.48
avg price
$11.02
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Lee Kum Kee▭ Odawaraya
Distribution · 30% of score63·4
O
carried in 15 of 24 Bay Area grocers·carried in 1 of 24 Bay Area grocers
Depth · 25% of score88
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Lee Kum Kee
only Odawaraya
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
both sides measured by the same instruments on the same shelves · see each brand’s full page: Lee Kum Kee · Odawaraya