Lemonette vs Nago · Bay Area shelf head-to-head
Lemonette and Nago, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Nago carries more Brand PowerNago is in more Bay Area grocersNago fields the deeper lineup
Lemonette
Nago
21
brand power
41
5
products
10
2
categories
5
2
subcategories
6
5
grocers
9
$9.04
avg price
$8.47
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Lemonette▭ Nago
Distribution · 30% of score21·38
L
carried in 5 of 24 Bay Area grocers·carried in 9 of 24 Bay Area grocers
Depth · 25% of score34·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Lemonette
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Lemonette · Nago
