Lenny & Larry's The Complete Cookie vs Oreo · Bay Area shelf head-to-head
Lenny & Larry's The Complete Cookie and Oreo, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Oreo carries more Brand PowerOreo is in more Bay Area grocersOreo fields the deeper lineupLenny & Larry's The Complete Cookie sits further up the premium end
Lenny & Larry's The Complete Cookie
Oreo
28
brand power
53
10
products
74
1
categories
4
1
subcategories
7
8
grocers
14
92.8¢
price per oz
55.0¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Lenny & Larry's The Complete Cookie▭ Oreo
Distribution · 30% of score33·58
L
carried in 8 of 24 Bay Area grocers·carried in 14 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Lenny & Larry's The Complete Cookie
no top category Oreo doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Lenny & Larry's The Complete Cookie · 2
only Oreo · 8
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Lenny & Larry's The Complete Cookie · Oreo
