Lentiful vs Edward & Sons · Bay Area shelf head-to-head
Lentiful and Edward & Sons, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Edward & Sons carries more Brand PowerEdward & Sons is in more Bay Area grocersEdward & Sons fields the deeper lineupLentiful sits further up the premium end
Lentiful
Edward & Sons
23
brand power
57
6
products
26
3
categories
11
2
grocers
16
$2.68
price per oz
$1.30
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Lentiful▭ Edward & Sons
Distribution · 30% of score8·67
L
carried in 2 of 24 Bay Area grocers·carried in 16 of 24 Bay Area grocers
Depth · 25% of score39
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Lentiful
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Lentiful · 0
no exclusive doors — everywhere Lentiful is, Edward & Sons is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Lentiful · Edward & Sons