Lieu Dit vs Josh Cellars · Bay Area shelf head-to-head
Lieu Dit and Josh Cellars, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Josh Cellars carries more Brand PowerJosh Cellars is in more Bay Area grocersJosh Cellars fields the deeper lineup
Lieu Dit
Josh Cellars
9
brand power
35
2
products
12
1
categories
5
2
subcategories
9
1
grocers
4
$40.34
avg price
$15.49
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Lieu Dit▭ Josh Cellars
Distribution · 30% of score4·17
L
carried in 1 of 24 Bay Area grocers·carried in 4 of 24 Bay Area grocers
Depth · 25% of score15
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Lieu Dit
no top category Josh Cellars doesn’t also play in.
only Josh Cellars
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Lieu Dit · 1
only Josh Cellars · 4
both sides measured by the same instruments on the same shelves · see each brand’s full page: Lieu Dit · Josh Cellars