Life-flo vs Weleda · Bay Area shelf head-to-head
Life-flo and Weleda, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Weleda carries more Brand PowerWeleda is in more Bay Area grocersWeleda fields the deeper lineupWeleda sits further up the premium end
Life-flo
Weleda
15
brand power
49
4
products
45
1
categories
8
2
subcategories
13
2
grocers
3
$1.80
price per fl oz
$11.38
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Life-flo▭ Weleda
Distribution · 30% of score8·13
L
carried in 2 of 24 Bay Area grocers·carried in 3 of 24 Bay Area grocers
Depth · 25% of score28·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Life-flo
no top category Weleda doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Life-flo · 0
no exclusive doors — everywhere Life-flo is, Weleda is too.
only Weleda · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Life-flo · Weleda
