Lifeway vs Green Valley Creamery · Bay Area shelf head-to-head
Lifeway and Green Valley Creamery, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Lifeway carries more Brand PowerLifeway is in more Bay Area grocersLifeway fields the deeper lineup
Lifeway
Green Valley Creamery
66
brand power
49
42
products
22
3
categories
7
15
grocers
14
27.2¢
price per fl oz
25.8¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Lifeway▭ Green Valley Creamery
Distribution · 30% of score63·58
carried in 15 of 24 Bay Area grocers·carried in 14 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Lifeway
only Green Valley Creamery
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Lifeway · 3
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Lifeway · Green Valley Creamery
