Lightlife vs San Diego Tempeh · Bay Area shelf head-to-head
Lightlife and San Diego Tempeh, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Lightlife carries more Brand PowerLightlife is in more Bay Area grocersLightlife fields the deeper lineupSan Diego Tempeh sits further up the premium end
Lightlife
San Diego Tempeh
55
brand power
23
13
products
2
6
categories
1
13
grocers
3
83.0¢
price per oz
$1.47
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Lightlife▭ San Diego Tempeh
Distribution · 30% of score54·13
S
carried in 13 of 24 Bay Area grocers·carried in 3 of 24 Bay Area grocers
Depth · 25% of score66
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only San Diego Tempeh
no top category Lightlife doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Lightlife · San Diego Tempeh
