Lightlife vs Squirrel & Crow · Bay Area shelf head-to-head
Lightlife and Squirrel & Crow, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Lightlife carries more Brand PowerLightlife is in more Bay Area grocersLightlife fields the deeper lineupSquirrel & Crow sits further up the premium end
Lightlife
Squirrel & Crow
55
brand power
29
13
products
3
6
categories
1
13
grocers
1
83.0¢
price per oz
$1.04
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Lightlife▭ Squirrel & Crow
Distribution · 30% of score54·4
S
carried in 13 of 24 Bay Area grocers·carried in 1 of 24 Bay Area grocers
Depth · 25% of score66
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Squirrel & Crow
no top category Lightlife doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Lightlife · Squirrel & Crow
