Lightlife vs Surata Soy Foods · Bay Area shelf head-to-head
Lightlife and Surata Soy Foods, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Lightlife carries more Brand PowerLightlife is in more Bay Area grocersLightlife fields the deeper lineup
Lightlife
Surata Soy Foods
55
brand power
21
13
products
2
6
categories
1
13
grocers
1
$6.23
avg price
$8.39
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Lightlife▭ Surata Soy Foods
Distribution · 30% of score54·4
S
carried in 13 of 24 Bay Area grocers·carried in 1 of 24 Bay Area grocers
Depth · 25% of score66
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Surata Soy Foods
no top category Lightlife doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Lightlife · Surata Soy Foods
