Lily's vs Unreal · Bay Area shelf head-to-head
Lily's and Unreal, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Unreal carries more Brand PowerUnreal is in more Bay Area grocersLily's fields the deeper lineupLily's sits further up the premium end
Lily's
Unreal
48
brand power
58
28
products
25
5
categories
4
14
grocers
21
$2.13
price per fl oz
$2.03
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Lily's▭ Unreal
Distribution · 30% of score58·88
carried in 14 of 24 Bay Area grocers·carried in 21 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Lily's
only Unreal
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Lily's · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Lily's · Unreal
