Lipton vs Harney & Sons · Bay Area shelf head-to-head
Lipton and Harney & Sons, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Lipton carries more Brand PowerLipton is in more Bay Area grocersHarney & Sons fields the deeper lineupHarney & Sons sits further up the premium end
Lipton
Harney & Sons
57
brand power
49
37
products
72
5
categories
2
11
subcategories
20
14
grocers
13
$1.32
price per item
54.4¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Lipton▭ Harney & Sons
Distribution · 30% of score58·54
carried in 14 of 24 Bay Area grocers·carried in 13 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Lipton
only Harney & Sons
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Lipton · 6
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Lipton · Harney & Sons
