Lipton vs Twinings · Bay Area shelf head-to-head
Lipton and Twinings, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Lipton carries more Brand PowerTwinings fields the deeper lineupTwinings sits further up the premium end
Lipton
Twinings
57
brand power
47
37
products
54
5
categories
1
11
subcategories
6
14
grocers
14
$1.32
price per item
32.6¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Lipton▭ Twinings
Distribution · 30% of score58·58
carried in 14 of 24 Bay Area grocers·carried in 14 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Lipton
only Twinings
no top category Lipton doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Lipton · 3
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Lipton · Twinings
