Liquid Death vs Peace Tea · Bay Area shelf head-to-head
Liquid Death and Peace Tea, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Liquid Death carries more Brand PowerLiquid Death is in more Bay Area grocersLiquid Death fields the deeper lineup
Liquid Death
Peace Tea
55
brand power
10
33
products
4
6
categories
1
14
grocers
3
$6.90
avg price
$4.40
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Liquid Death▭ Peace Tea
Distribution · 30% of score58·13
P
carried in 14 of 24 Bay Area grocers·carried in 3 of 24 Bay Area grocers
Depth · 25% of score94
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Liquid Death
only Peace Tea
no top category Liquid Death doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Liquid Death · Peace Tea
