Liquid Death vs Tejava · Bay Area shelf head-to-head
Liquid Death and Tejava, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Liquid Death carries more Brand PowerTejava is in more Bay Area grocersLiquid Death fields the deeper lineupLiquid Death sits further up the premium end
Liquid Death
Tejava
55
brand power
37
33
products
16
6
categories
1
14
grocers
15
14.6¢
price per fl oz
13.2¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Liquid Death▭ Tejava
Distribution · 30% of score58·63
carried in 14 of 24 Bay Area grocers·carried in 15 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Liquid Death
only Tejava
no top category Liquid Death doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Liquid Death · 5
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Liquid Death · Tejava
